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Swatch Watches

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Swatch Watches by Gender - Men's Swatch Watches - Ladies' Swatch Watches

The Swatch Group is the company behind some of the most recognised Swiss watch names in the watch industry like Omega, Tissot, Longines, Rado and of course Swatch and many more.

Swatch have been designing and manufacturing watches since 1983 and they led to the survival of the Swiss watch industry during the 1980's.

Due to the competition from Japan Swatch innovated new technologies and world firsts including the world's thinnest watch using half the components normally required to manufacturer a watch, it became the biggest selling wristwatch of all time.

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